Tissot x Damian Lillard: PRX Dame Time Special Edition Watch Drop
- Courtside Luxury: Swiss watchmaker Tissot pairs up with NBA superstar and 8x All-Star Damian Lillard for a signature PRX Automatic.
- Signature Motifs: Features a custom black dial textured with a repeating "D" monogram pattern paying tribute to Lillard's jersey number and moniker.
- Personalized Engravings: Flange ring displays inner track details including "DAME", "TIME", and key career milestone timestamps.
- Swiss Movement: Powered by the Powermatic 80 movement offering an 80-hour power reserve housed in a yellow gold PVD case.
- Collaby Score: 9.4/10
Tissot PRX Damian Lillard Special Edition: The Gold “Dame Time” Watch
When basketball fans hear the phrase “Dame Time,” they know it means Damian Lillard is ready for a defining moment. Now, Swiss watchmaker Tissot brings that identity to its iconic PRX collection with the Tissot PRX Damian Lillard Special Edition,a gold-toned timepiece inspired by the NBA star’s personality and career.
The collaboration connects two worlds that value precision and performance: professional basketball and Swiss watchmaking. Rather than introducing an entirely new watch . Tissot builds on the familiar design of its PRX collection, originally introduced in 1978.
The watch features a 40mm case finished in yellow gold PVD coating, paired with an integrated bracelet that preserves the PRX's distinctive retro-sport appearance. Its gold exterior gives the timepiece a bold presence, while the black dial creates a strong contrast.
Look closely at the dial, and the personal details become more apparent. A repeating geometric “D” pattern references Damian Lillard, adding texture without overwhelming the design. The inner flange ring features inscriptions connected to his identity, including “DAME” and “TIME,” alongside personal references associated with the basketball star.
The design continues on the reverse. An exhibition case back reveals a custom graphic depicting Lillard in his signature game-winning celebration. This detail makes the watch more than a standard PRX variation, giving collectors a connection to the player behind the collaboration.
The PRX has become one of Tissot's recognisable modern collections, combining an integrated-bracelet design with a vintage-inspired profile. The Damian Lillard edition takes that established formula and adds the visual language of basketball culture.
Lillard's association with the phrase “Dame Time” reflects his reputation for delivering decisive performances late in games. By incorporating his initials, personal references and signature celebration, Tissot translates that sporting identity into a wearable design.
The result is a watch that can appeal to both basketball fans and people interested in contemporary sports-inspired watches. Its gold finish makes a statement, while the PRX's familiar proportions maintain the collection's established aesthetic.
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Tissot PRX Damian Lillard Special Edition: Release Details
- Collection: PRX Powermatic 80
- 40mm
- Yellow-gold PVD coating
- Dial:Black with a repeating geometric “D” pattern
- Bracelet:Integrated gold-tone bracelet
- Special feature: Exhibition case back with a Damian Lillard graphic
- Reported starting price: $825 USD
- Availability: Tissot boutiques and online, subject to stock and regional availability
The Tissot PRX Damian Lillard Special Edition brings together the familiar PRX design and details drawn from one of basketball's recognisable personal brands. For fans of Lillard, it offers a different way to celebrate his legacy beyond the court.
For the watch , the appeal lies in how Tissot adapts an established collection rather than abandoning its original design language. The gold finish, patterned dial and player-specific case back give this edition its own identity within the wider PRX family.

