Daawat's campaign this year gives fans a chance to appear in a personalised video with SRK himself..Contest closes July 5. maybe its you..
For the personalised ad contest visit dreamadwithsrk.daawat.com before July 5.
Daawat Basmati Rice has brought back Shah Rukh Khan for World Biryani Day 2026, and this year the campaign does something genuinely different.Instead of a standard television commercial, Daawat is offering fans a chance to appear in a personalised video alongside SRK himself through their Dream Ad With SRK contest running from June 23 to July 5, 2026, with World Biryani Day falling on Sunday July 5.
Participants register on the Daawat microsite, upload a photograph, and stand a chance to be selected for a personalised video with Shah Rukh Khan alongside Amazon Daawat gift vouchers worth Rs.1,000.The contest is open exclusively to female residents of India aged 18 and above, with winners selected by lucky draw.
The SRK partnership itself has been building for years. Daawat has used him across OOH installations at Mahim Causeway in Mumbai with dynamic coriander-leaf lighting effects, 3D anamorphic displays at R-City Mall and Phoenix Palladium Mall in Ahmedabad, and a campaign film directed by Shoojit Sircar where SRK plans an elaborate dinner for Zeenat Aman with Daawat Biryani as the centrepiece. The brand has consistently leaned into SRK's reputation for romance, care, and attention to detail as the emotional language of their campaign.
World Biryani Day itself is a Daawat creation launched in 2022 and observed every first Sunday of July. What started as a brand occasion has grown into a genuinely recognised food celebration with Guinness World Records, live events across Indian cities, and now an AI-powered personalisation campaign.
The collab works because Shah Rukh Khan and biryani occupy the same emotional space in Indian culture. Both are beloved, both are associated with celebration, and both feel like home regardless of where you are. Daawat did not need to manufacture that connection. They just needed to keep showing up for it every July.