Jockey Teams Up with Disney & Marvel for Apparel Collection in India
- Page Industries Ltd. officially announces a strategic partnership with Disney Consumer Products India.
- Co-branded character apparel featuring Disney and Marvel pop culture franchises.
- Product Categories: Spans innerwear, outerwear, graphic t-shirts, and accessories for men, women, and children.
- Market Impact: Capitalizes on the rapid growth of character licensing and pop culture fashion across India's retail sector.
- Collaby Score: 9.3/10
Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. in India, has officially partnered with Disney Consumer Products India to launch a new character-inspired apparel collection.The strategic collaboration brings together two global powerhouses to merge Jockey’s comfort-focused utility with iconic pop culture franchises from both the Disney and Marvel universes.
Jockey India has teamed up with Disney Consumer Products to launch a new licensed apparel collection inspired by some of the world's most iconic characters. The collection brings together Disney's timeless entertainment brands with Jockey's everyday clothing, giving fans a fresh way to wear their favorite characters.
The newly launched range covers multiple lifestyle categories, including innerwear, outerwear, graphic T-shirts, loungewear, and everyday accessories for men, women, and kids. The collection features popular characters such as Mickey & Friends, Iron Man, Spider-Man, the Avengers, and more, printed on premium combed cotton fabrics with clean, modern graphics that are easy to wear every day.
Rather than creating products just for collectors, Jockey has focused on comfortable everyday essentials that blend character-inspired designs with its signature quality. Whether you're a Marvel fan or grew up watching Disney classics, the collection offers something for all age groups without being over the top.
This collaboration also reflects the growing popularity of licensed fashion in India. More global entertainment brands are entering the lifestyle and apparel space as consumers look for clothing that represents their interests beyond basic fashion. By combining Disney's globally loved characters with Jockey's strong retail presence across India, the partnership is expected to reach a wide audience and strengthen the growing market for fan-inspired merchandise.
The collection is now available through Jockey's official stores, online platforms, and selected retail partners, making it easier for Disney and Marvel fans across the country to add these officially licensed pieces to their everyday wardrobe.