PUBG MOBILE × Ferrari & Scuderia Ferrari HP Shift Into High Gear With New Collaboration

Automotive

PUBG MOBILE × Ferrari & Scuderia Ferrari HP Shift


  • PUBG MOBILE has announced a limited-time collaboration with Ferrari and Scuderia Ferrari HP, introducing legendary Ferrari road cars and Formula 1-inspired content to the game.
  • The collaboration runs from July 10 through September 7, 2026.
  • Available through the latest PUBG MOBILE update on iOS and Android.
  • Ferrari joins PUBG MOBILE's growing lineup of premium automotive collaborations, blending motorsport prestige with one of the world's biggest mobile battle royale games.

PUBG MOBILE is once again expanding its lineup with biggest automotive collaborations, this time welcoming Ferrari and Scuderia Ferrari HP to the battlefield. The limited-time event gives players the opportunity to experience some of Ferrari's most recognizable vehicles in the world while celebrating the racing heritage of one of Formula 1's most successful teams.

PUBG MOBILE × Ferrari & Scuderia Ferrari HP stands out as one of the biggest gaming and automotive partnerships of the summer, combining speed, competition and collectible content into a single global event.

The collaboration introduces multiple Ferrari-inspired vehicles and themed content, allowing players to drive iconic supercars across PUBG MOBILE's maps while also experiencing Scuderia Ferrari HP's Formula 1 identity through exclusive in-game cosmetics and designs. The event is available globally from July 10 until September 7, giving players nearly two months to unlock limited-edition content before it disappears.

Ferrari has become one of the most recognizable names in luxury automotive culture, and its arrival in PUBG MOBILE continues the game's strategy of partnering with globally respected brands. Rather than simply introducing new vehicle skins, the collaboration aims to capture Ferrari's racing spirit while offering players exclusive collectibles inspired by both road cars and Formula 1.

For Ferrari, the partnership represents another step into interactive entertainment, reaching millions of players through one of the world's most popular mobile games. For PUBG MOBILE, collaborations of this scale continue to strengthen its reputation for bringing premium automotive brands into the gaming world.

Ferrari rarely licenses its identity casually. By partnering with PUBG MOBILE, the Italian marque brings Formula 1 and supercar culture into a game played by millions around the world. It's another example of how gaming has become one of the most powerful platforms for luxury and automotive brands to connect with younger audiences.

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