Peter Parker has always been broke. Patching his suit. Late on rent. Juggling school, work, and saving New York on zero sleep.
from just five weeks before Spider-Man: Brand New Day hits theatres on July 31, 2026 streetwear brand Element and accessories label Concept One have teamed up to put that energy into something you can actually wear.
If you know skateboarding, you know Element. Founded in 1992, the brand has spent over three decades living in the same gritty, independent, make-it-work spirit that defines Spider-Man at his core. No flashy origin story. No inherited wealth. Just raw ability, heart, and a lot of scraped knees.
Marvel fans in the skate community have always existed they just never had a product that spoke both languages at once. Element and Concept One just built that bridge.
Inspired by the visual universe of Spider-Man: Brand New Day, the collection pulls directly from Peter Parker's new suit design, layering in Spider-Man graphics and Element's signature branding across two product categories:
- Backpacks built for the streets, designed for the web-slinger,Spider-Man graphics with details from the new suit,Element's signature branding integrated throughout
- Headwear caps that nod to the MCU without screaming it,Subtle Spider-Man design language,Wearable everyday, not just on film release day
Drop Date & Where to Buy
- Launch Date-June 25, 2026
- Film Release July 31, 2026
- Available At BoxLunch (primary)
- Also At Specialty footwear & family footwear chains across the U.S.Price Range (USD)$30–$80 approx.
Spider-Man: Brand New Day opens July 31 and this collection drops June 25. That's five weeks of runway, right in the peak of summer blockbuster season, when Marvel hype is at its highest and everyone from 12 year olds to 35 year olds is already talking about Tom Holland swinging back into the MCU.
This isn't a cash grab collab. This is two brands recognising that their customers are, in many cases, the same person. A skater who grew up reading comics. A Marvel fan who's been wearing Element since high school.
Spider-Man has always belonged to the streets. This collection just made it official.
With Brand New Day positioned as the start of a new Spider-Man trilogy, this collab could be the beginning of a longer brand relationship between Element, Concept One, and the MCU. If the film delivers and with director Destin Daniel Cretton (Shang-Chi) and a script revised by Justin Kuritzkes (Challengers) at the helm, expectations are high expect this partnership to grow louder with each chapter.
For now though? Get the backpack before June 25 runs out.